Our pharmacy workshop is geared towards employees who, on a regular basis, deal with the most diverse of challenges all around the optimisation of the sales & distribution to pharmacies.

There, the focus is quite often on the question of measures for the quick and sustainable maximisation of revenues. We will pursue this central question on our Pharmacy Day and discuss practical approaches and solutions. The focus will be on the following topics:

• Status analysis: Pharmacy targeting in Germany
• Customer example: An OTC provider from the Top 10 reports on its experiences
• Focus: State-of-the-art pharmacy targeting
• Learning units: 5 classic traps in pharmacy targeting
• Expansion: Optimal outside sales force size and structure

If you are interested in attending this event on 18 June 2013 at the Frankfurt Hilton, please contact Mr. Alexander Wittke directly via e-mail or by phone at +49 521 2997-407.