Webinar: Digital Opinion Leader

Drive the identification of digital opinion leaders through targeted research and gain important customer insights as well as deep insights into the use of social and digital media – in our free webinar, we illustrate the idea, procedure and benefits of targeted DOL identification.

A systematic search in social and digital media delivers influencers ranked according to their importance as well as a comprehensive, detailed list of links and information. The methodology is equally suitable for blockbusters, rare diseases, medical technology, OTC products and many more.

Dr. Elke Rübenkamm shows the procedure, explains the contents and the results achieved and then describes the possible applications.

Date:

Thursday, 24 June 2021 at 10:30 a.m.
The duration is 45 minutes, participation is free of charge.

Register now

 

If you are unable to attend this appointment, please contact Dr. Rübenkamm to arrange an alternative date. We look forward to your participation and an interesting webinar!

Hospital Navigator: new annual figures available now

The current Corona situation is currently making access to clinics and contacts massively more difficult. At the same time, all companies are faced with the challenge of proactively countering declining sales and preserving sales opportunities. Resources must currently be used as sensibly as possible more than ever before.

With the new quality reports, an excellent source of data is available for this. The brand new 2019 figures (the last figures without Corona effect) are now available. Our web tool Hospital Navigator (also available for Austria and Switzerland) provides you with optimal support in using this data:

  • Simple and intuitive operation
  • Extensive and detailed analysis functions
  • Further advantages such as CRM matching, free training, any number of users, exports and much more.

Our customers confirm: Hospital Navigator for the use and analysis of clinic case numbers is currently the best tool on the market.

Request further information now and see for yourself:

Request more information now

 

 

 

 

Data and health – It is no wonder that the approach of the German Bone Marrow Donor Centre appeals to us and that we have decided to donate 3,000 euros to the DKMS this year instead of gifts to our customers.

Leukaemia, like other diseases of the blood-forming system, belongs to the group of blood cancers. Stem cell transplants are often the only chance for a cure. However, the probability of finding a matching donor is very low. Only about one third of patients find a donor in their own family, as the tissue characteristics have to match 100%. Therefore, having as large a database of potential donors as possible is crucial to finding the right “twin”.

In addition to the financial support, we have also promoted the project to our employees and found that a large number are already registered with the DKMS and other employees have now registered there.

Further information about the DKMS can be found here.

 

 

 

 

 

 

 

 

 

 

Actually, right now, within the framework of the SALETELLIGENCE Christmas bakery, our employees would be making homemade biscuits for our customers.

Unfortunately this year, for the first time in 15 years, this is not possible.

Nevertheless, we would like to encourage you to bake some biscuits yourself with some impressions from the past years. Enjoy the advent season!

Our best recipes can be found here:

Our biscuit recipes from 2020

Virtual coffee drinking with the Best Undergraduates to Bielefeld University (BU2BU)

Special times require special measures: In order to be able to continue to support the Best Undergraduates to Bielefeld University (BU2BU) program in 2020, we have implemented a virtual coffee drinking session with interested students.
All participants agreed that the virtual meeting was a real alternative to previous on-site events due to real coffee, great questions and a pleasant atmosphere.

You can find the detailed article including the students’ feedback here.

For more information on joining SALETELLIGENCE, please take a look at our Career section or send us an unsolicited application. We look forward to hearing from you!

 

SALETELLIGENCE – 15 years of data analytics for the healthcare industry

Today 15 years ago SALETELLIGENCE was founded as a start-up by Sven Potthoff, Jan-Maik Schlifter and Alexander Wittke.

The founding idea at that time: to create data-based and customized solutions for sales and marketing teams in the healthcare industry using innovative statistical methods – and this long before “Big Data”.

Over the last 15 years, more than 1,000 customer projects with more than 200 companies have confirmed that the solutions provided by SALETELLIGENCE generate real and sustainable competitive advantages. As a result, SALETELLIGENCE has grown continuously to a current staff of about 25 employees. In addition to the main location in Bielefeld, we have opened additional offices in Vienna and Bern. As a result, we are now present in the entire DACH region.

First and foremost, we would like to thank our customers for their loyalty. They often work together with us for many years. We also would like to thank our new customers for the trust they have placed in us. They can look forward to our proven quality of results and many innovative solutions.

Equally, we would also like to thank our employees. As highly professional experts, they ensure that you get more out of your data and can work more purposefully.

Together we would like to tackle the next 15 years with you and continue to support you as your data analytics experts.

Corona Crisis – Impact on Pharmaceutical Field Forces and Digital / Multi Channel Strategies

A market research study across 63 pharmaceutical companies in D/A/CH (between 22nd of April and 6th of May 2020) unveiled significant challenges and opportunities for pharmaceutical companies.

Results of the industry survey

The results raise some key questions:

  1. To what extend is Pharma really prepared to go “Digital”?
  2. How robust and aligned are the different channels?
  3. Are physicians being approached via preferred channels/ time/ content?
  4. Closed loop in place? How integrated are Advanced Analytics in customer interaction, strategy and planning processes/ tools?
  5. Customers’ needs and wants, reflected going forward? Customers decision making process, changed?

Results of the study are showing a fairly wide spread of readiness. Putting this into the light of respondents expectations, that physicians behavior will change significantly:

  1. Physicians are expected to be even more difficult to be visited by reps
  2. Physicians will be far more determined to define time slots for rep interaction themselves
  3. Multi-Channel acceptance will increase significantly
  4. The changes are here to stay

And the majority of respondents is clearly expecting that Pharma/ physician interaction will not return to the way it used to be prior the crisis and the healthcare systems as such will undergo meaningful changes. Last but not least, a significant number of respondents is expecting field forces to further shrink. To counter act the new reality,  engagement level of the respondents companies seems high, especially upgrading digital strategies is top of the list.

Onepager for the results of Corona industry survey 2020

If you would like to learn more about the study’s results, implications for all stake holders, risks and opportunities associated with it, please contact us:

Martin Walter from SALETELLIGENCE or Björn Komischke from MundiCare.

The SALETELLIGENCE Hospital Navigator is becoming increasingly popular – Benefit now from the latest case numbers.

More and more customers trust in the expertise of SALETELLIGENCE and use our innovative web tool. This enables you to systematically tap hospital potential and secure competitive advantages.

The number of users has risen sharply in recent months. This shows the practical added value our tool brings to hospital sales.

 

You too can benefit from the latest quality reports. With our web-tool you get access to all the information, exact case numbers and extensive analysis options (find out more here).

You can also test the Hospital Navigator without obligation: Ask for a demo access or arrange an introduction for you and your colleagues.

 

Saletelligence donates computing power for the Folding@home project

We at SALETELLIGENCE have decided to donate a part of our computing power, which we normally use for our analyses and statistical models, to the Folding@home project. This way we make an important contribution to the increase of scientific knowledge about COVID19 and other diseases (Alzheimer’s, cancer, Parkinson’s, etc.).

The Folding@home project uses the unused computing power of various computers worldwide to simulate protein folding. Existing scientific calculations and simulations are broken down into subtasks and then processed on different computers. The computing power generated in this way far surpasses the fastest supercomputers in the world:

The SALETELLIGENC team has already completed more than 550 workunits for the project and is among the top 5% of over 250,000 teams worldwide. We would like to encourage you to participate in the project (also in our team) to find important answers to COVID19 and other diseases.

Optimal launch support with Early Adopter Identification and Advanced Analytics

Various types of adopters are known from adoption research. They differ according to the time of adoption of an innovation, e.g. early adopters, followers and change reductants (so-called attitudinal or behavioural segmentation).

 

The knowledge about the degree of willingness of doctors to adopt new therapies is of great importance, especially in the launch preparation. This can be used, e.g. to support round tables, regional advisory boards, symposia, direct marketing measures or visit planning.

In most cases, this type of typologization relies on the internal knowledge of the sales force. However, even for the most experienced employee, a classification of all physicians within the target group is very time-consuming and almost impossible to achieve, e.g. if:

  • individual territories are vacant,
  • the universe as a whole is very large (in our example all general practitioners in Switzerland),
  • the therapy is new and therefore little experience has been gained (in our example a launch preparation in the field of heart failure).

WITH ADVANCED ANALYTICS TO THE SOLUTION

For this reason, we recommend a combination of expert knowledge and advanced analytics to identify early adopters. As a first step a manageable sample of known early adopters and followers, e.g. a few people clearly identified by the employees, is necessary. Afterwards, the large number of unknown people can be assigned to one of these groups on the basis of characteristics. For this purpose, we rely on already available information from our customers as well as freely researchable sources.

As a result, we were able to identify about 20 significant adopter characteristics (including visit history, doctors’ web affinity, network affiliations, etc.). Based on this characteristics we were able to provide early adopter information for the entire target group.

You are welcome to find out more about Advanced Analytics or about our services in Switzerland from Dr. Heiko Xander personally on site: +41.(0)31.351-45 45

We are always interested in tailor-made approaches for sales and marketing. With SALETELLIGENCE we have an innovative partner here on site who supports us optimally. The Advanced Analytics approach for early adopter identification is practical and has saved us a lot of time and energy.

Commercial Effectiveness Team Lead, Switzerland